Behavioral science is being used more and more to “market” political candidates and opinions. According to an article in Motherboard, both the Trump and Brexit campaigns used Facebook data to create personality profiles that could identify the characteristics of voters, enabling messaging that would appeal to their cultural biases. If your personality profile showed that you were fearful, you’d get a message about how dangerous immigrants are.

This successful combination of behavioral psychology and marketing is moving our political system away from reasoned arguments and toward a form of manipulation customized to appeal to cultural biases.

Learning how to get the felt sense of a situation helps one move beyond the emotional triggers that lead to mind manipulation. Focusing puts you in the driver’s seat of your life.

 

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